Beitrag verfasst am 05. October 2016 von Marc Autmaring

O’bandelt is! Customer retention on the Oktoberfest

Either you like the Oktoberfest or not. I personally love it! It is thus very important to me that we spend these 16 days with our customers, because there is no better place than the Wiesn to maintain and develop customer relationships. Bavarian delicacies such as duck, crispy pork knuckles or “Kaiserschmarren” (shredded sweet pancakes with raisins) and peppy oompah music played by brass bands invite to indulge and enjoy. It is thus the perfect occasion for us to thank our clients for their loyalty and to spend a convivial evening together.

We always go the Käfer Wiesn-Schänke, which is not only famous for its tasty food, but also for its celebrity guests. On the first Sunday of the Oktoberfest, German celebrities such as Verona Pooth, Elyas M’Barek, Boris und Lilly Becker, Christiane Neubauer, Marie Amière and Michael Ballack meet on the tent’s first floor to party and celebrate the start of the Oktoberfest together with 1,200 other guests. We have been sponsor of this celebrity event for three years now and have provided all guests with a Wiesn heart pendant and a must-have Wiesn bracelet, which some even like to wear after the Oktoberfest. Being a sponsor, gives us the opportunity to invite customers to this great festivity.


If you are lucky, you sit just next to film actor and German shooting star Elyas M’Barek. These are truly priceless moments – for our customers and as well for me.


But not only this Oktoberfest opening party is worth a visit. This year, we have had the chance to invite some of our clients on four other days to the Käfer Wiesn-Schänke: happy faces and a relaxed atmosphere were guaranteed. The icing on the cake of the Oktoberfest 2016 was the visit with the entire team of the Wempe Munich branch on Weinstrasse. The Oktoberfest is not only the perfect place to foster customer retention, but also to strengthen the team spirit.

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